My friend Heather Fink passed along this amazing find.

The conceptual focus is based around a seldom asked question. “What would happen if machines were creative?”

Well Absolut teamed up with some creative minds and came up with the Absolut Quartet (located in New York City) and the Absolut Choir (located in Stockholm). All in all, this is just brilliant. Below are a few more pictures.

Information, video and photos courtesy of Make, Phillip Torrone and Heather Fink.

Original post located here.

This entry was posted on Thursday, February 28th, 2008 at 2:36 pm and is filed under Inspirational. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.